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Koffee Pixel | Facebook launches 'Facebook Shops' to bring millions of small businesses online

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In a significant push for e-commerce and social commerce, Facebook is launching Shops to bring online millions of small businesses that have been struggling due to the ongoing coronavirus pandemic.  "Shops, which enables businesses to set up free stores and live shopping tabs on Facebook and Instagram, is the tech giant's attempt to restart the global economy by enabling commerce." “We’re seeing a lot of small businesses that never had online businesses get online for the first time," he added.  The platform enables businesses to choose the products they want to feature, and customise the look and feel of their shop with a cover image and accent colours that convey their brand ethos.  "This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them," Facebook said in a statement." Users can discover Facebook Shops either on the brands' Facebook or Ins...

How powerful is Social Media Advertising | Koffee Pixel

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In 2019, an estimated 2.95 billion people were using  social media  worldwide, a number projected to increase to almost 3.43 billion in 2023.  Social  network penetration is constantly increasing worldwide and as of January  2020  stood at 49%. The  evolution  of  social media  over the last 2 decades. Today, everyone knows and uses  social media .  The  future of social media  is mobile. An estimated 3 billion people will have access to mobile phones by 2020. Additionally, more and more people are using their smartphones as their main source for accessing  social  platforms. That's why  future  platforms will be designed with smartphones in mind from the start. Social media  is one of the most cost-efficient digital marketing methods used to syndicate content  and  increase your business' visibility. Implementing a  social media  strategy will greatly increase y...

Koffee Pixel | Facebook advertising

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Facebook Ads With over 2.4 billion monthly active  users ,  Facebook  is the most popular social network worldwide . With the help of facebook ads we can help you sell your products and services. We help in conducting your campaign from start to finish. We organize a facebook ad campaign keeping in mind your target objective and structuring you advertise by designing and scripting your voice in reaching out to the people who matter the most to you. Advertisers create campaigns that have specific goals, which we call   advertising  objectives and they create ads within those campaigns to help them reach those objectives. We've compiled some statistics here to highlight  Facebook's effectiveness as an  advertising  channel: ... 76% of users look for interesting content on Facebook and content consumption on  Facebook  has increased 57% since 2014. 66% of social media users log on to learn about new prod...