Koffee Pixel | Facebook launches 'Facebook Shops' to bring millions of small businesses online

In a significant push for e-commerce and social commerce, Facebook is launching Shops to bring online millions of small businesses that have been struggling due to the ongoing coronavirus pandemic. "Shops, which enables businesses to set up free stores and live shopping tabs on Facebook and Instagram, is the tech giant's attempt to restart the global economy by enabling commerce." “We’re seeing a lot of small businesses that never had online businesses get online for the first time," he added. The platform enables businesses to choose the products they want to feature, and customise the look and feel of their shop with a cover image and accent colours that convey their brand ethos. "This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them," Facebook said in a statement." Users can discover Facebook Shops either on the brands' Facebook or Ins...