How powerful is Social Media Advertising | Koffee Pixel

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In 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to increase to almost 3.43 billion in 2023. Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49%. The evolution of social media over the last 2 decades. Today, everyone knows and uses social media. 
The future of social media is mobile. An estimated 3 billion people will have access to mobile phones by 2020. Additionally, more and more people are using their smartphones as their main source for accessing social platforms. That's why future platforms will be designed with smartphones in mind from the start.

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

Advantages of Social Media


  • You reach large audiences.
  • You have a direct connection with your audience.
  • You can create organic content.
  • You have access to paid advertising services.
  • You build your brand.
  • You drive traffic to your website.
  • You can evaluate your performance.

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